Crypto trading platform Voyager Digital has inked a deal with the Dallas Mavericks basketball game team aiming to make crypto more than accessible through fan engagement and other educational programs.

In a Wednesday announcement, Voyager Digital said it would go the Mavs' first cryptocurrency brokerage and international partner in a five-twelvemonth bargain. The trading platform will besides have naming rights over the franchise's Mavs Gaming Hub in Dallas, a venue for the Mavs NBA 2K League squad.

"This partnership gives u.s. the opportunity to educate people all over the earth on ways to use crypto in their everyday lives," said Voyager Digital co-founder and CEO Steve Ehrlich. "We want to assist people larn alternate ways to grow their wealth to achieve truthful financial freedom and build intergenerational wealth through crypto. We found a great partner to practice this with in the Mavs and their owner, Mark Cuban, who is already deeply involved in the space."

Under owner Marking Cuban, the basketball game franchise was ane of the first in the NBA to accept crypto payments for tickets and trade. The Mavs starting time started accepting Bitcoin (BTC) in 2022, and this yr — perhaps due to Cuban existence a major Dogecoin (DOGE) proponent — expanded to include the meme-based token.

Related: Coinbase announces multiyear partnership with NBA and WNBA

Many crypto companies and platforms have formed partnerships with sports organizations across the globe as the infinite expands and seemingly becomes more than assisting as a sponsor. Crypto derivatives exchange FTX announced it had become the official sponsor of Major League Baseball in June and previously struck a deal to proper name the Miami Heat'south home stadium the FTX Arena until 2040.

The declaration comes post-obit the Mavs kicking off the 2022–2022 season on October. half dozen.